[thelist] Business name

McCoy, Alan amccoy at goodmanct.com
Thu Jul 18 12:19:01 CDT 2002


::ROFLMAO. Didn't *anyone* in the company think about how that
::sounded? Guess
::not.

Hehehe...products are prone to that, as well. Years ago, Chevrolet tried
to introduce the Chevy Nova to the Mexican auto market. However, the
smart folks at Chevy forgot to consider the possible translation of the
name beforehand.

The literal Spanish translation of Nova (or "no va") is "it does not
go"...not such great brand identification for a car, eh?

I know - I owe.

Alan

<tip>
If you have some spare $$ left over after securing the domain name for
your company, you may want to grab the "sucks" versions (e.g.,
"mydomainsucks.com" or "ihatemydomain.com") as well. That'll help
prevent possible flame sites from popping up.
</tip>



More information about the thelist mailing list