hi. i've been thinking about this a little recently and i'm wondering what makes up a brand? is it just a recognizable logo? name? color scheme? typeface? tagline? i'll assume that it's a little of all of the above. but the part i'm concerned is what SHOULD be on that list but is not. and at the very least, would a logo and tagline do? or just a logo? what do you think? thanks for the input, chris.