[thelist] BRANDING: what makes up a brand?

Sean Lawrence slawrence at lucidvagary.com
Fri Jul 26 18:22:01 CDT 2002

A brand, shortly speaking, IS the company as it is perceived by the rest of
the world.

The images associated with the company.
The ideals the company represents (or wishes to anyhow, anyone using SBC
knows their knew branding as a service dedicated company is hilarious).
The people who work for can be part of the brand.
Notions, scenarios can be part of the brand.

One company who I think has done terrific branding recentlty, is Mini
www.miniusa.com.  They present a whole outlook, ideal, lifestyle...through a

Brand is the overall perception of a company in ALL reagrds.

-----Original Message-----
From: thelist-admin at lists.evolt.org
[mailto:thelist-admin at lists.evolt.org]On Behalf Of Chris W. Parker
Sent: Friday, July 26, 2002 6:13 PM
To: thelist at lists.evolt.org
Subject: [thelist] BRANDING: what makes up a brand?


i've been thinking about this a little recently and i'm wondering what
makes up a brand?

is it just a recognizable logo? name? color scheme? typeface? tagline?

i'll assume that it's a little of all of the above. but the part i'm
concerned is what SHOULD be on that list but is not.

and at the very least, would a logo and tagline do? or just a logo?

what do you think?

thanks for the input,
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