[thelist] BRANDING: what makes up a brand?

[Shashank Tripathi]

Hi Chris,


    | i've been thinking about this a little recently and i'm
    | wondering what makes up a brand?


I would stronly recommend read David Aaker, a recognized brand equity
guru. He writes simply and comprehensively about the whole area of brand
asset management. That should be a good starting point for you:
http://www.amazon.com/exec/obidos/ASIN/0787950777

In terms of web branding, I recently enjoyed "The Dictionary of the
Future":
http://www.amazon.com/exec/obidos/ASIN/0786866578/

Which I picked up off an article in Clickz:
http://www.clickz.com/brand/brand_mkt/article.php/993511

Hope some of this is useful,
Shashank


Shashank Tripathi
www.shanx.com