[thelist] UI: i find myself saying "click here" a lot.

[David Kaufman]

rudy <r937 at interlog.com> pontificated thusly:
>> A copy of our <a>Agency AB1127 Resource Book</a> is available
>> free of charge, or you can call us at (626) 334-6050 with questions.
>
> why mention free? (marketing weenies, please sit down)
>
> comparatively few links in the world wide web incur a click charge
>
> "self-referential terms to avoid" -- good one, philip -- would cover
> this
>
> differentiate only those links to pages that are gonna cost ya
>
>
> let's toss a bone to the marketers and use the following suggestive
> ("call to action") wording, by starting each sentence with a verb --
>
>     <p>See <a>Agency AB1127 Resource Book</a>
>               for more information.</p>
>     <p>Call (626) 334-6050 with questions.</p>
>
>
> my rule of thumb is that link text should match the TITLE of the
> target
>
>
> rudy
> http://rudy.ca/