[thelist] how to charge for ads?

Glenn Carr glenn at glenncarr.com
Mon Nov 18 12:46:01 CST 2002


A client wants to charge for ads and is asking me how to structure the pricing.
And I have no idea.  Does anyone have any pointers to guidelines regarding
pricing?

They want to know stuff like...

- What are typical up-front vs per-click charges?
- How does the weighting of ad display affect cost?
- How does page (home vs secondary) placement affect cost?

Any tips, pointers, or other resources would be greatly appreciated!

Thanks,
Glenn




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