[thelist] how to charge for ads?
Glenn Carr
glenn at glenncarr.com
Mon Nov 18 12:46:01 CST 2002
A client wants to charge for ads and is asking me how to structure the pricing.
And I have no idea. Does anyone have any pointers to guidelines regarding
pricing?
They want to know stuff like...
- What are typical up-front vs per-click charges?
- How does the weighting of ad display affect cost?
- How does page (home vs secondary) placement affect cost?
Any tips, pointers, or other resources would be greatly appreciated!
Thanks,
Glenn
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