[thelist] Build vs. Buy Shopping Cart

Chris W. Parker cparker at swatgear.com
Tue Jun 24 11:19:33 CDT 2003


Rob Smith <mailto:rob.smith at THERMON.com> wrote:

> I have the basic principle down, but the theory has a flaw by design
> in my eyes:
> 
> Customer...
> 1. Browses "Product Catalog"
> 2. Selects item
> 3. Quantifies quantity and quality
> 4. Adds item to "shopping cart"
> 5. Continues shopping or proceeds to check out.
> 
> What if the customer is shopping for shoes for example? In a rare
> case they may actually want to order Shoe A size 13 in black, then
> Shoe A size 12 in white.
>
> According to the straight forward approach the user executes 10 steps
> (repeat theory twice). And sadly enough this is primarily constant
> throughout the on-line eCommerce industry. I'm hard pressed to find
> another example. Feel free to chime in with "other" examples.

I must be misunderstanding you but any time I see a "Continue Shopping" button and click it I'm taken back to the last product page I was on. So I'm really not repeating all those steps for each product.

> Fields "Size", "Color", and "Qty." are all dropdown menus. Price is a
> <input type="text"> where its calculated based on the Qty. field.
> Product field is a repeated field due to the original product
> selected. The "| Add another |" and "| Remove this |" are buttons of
> course. But the trick I want to pull is these two buttons do what
> they say WITHOUT refreshing the page. The page will in essence
> lengthen and shorten on the fly.

I don't get it.


Chris.


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