[thelist] Marketing: advertising vs. sponsorship

Gary McPherson genyus at ingenyus.net
Tue Jul 8 22:12:12 CDT 2003


Hey guys - I have a simple question that perhaps some of y'all could
shed some light on for me. What is the difference between an advertiser
and a sponsor (or even a sponsored advertiser) in terms of the
relationship and terms granted to either one? IS there a difference, or
is it just a matter of terminology?

TIA,

Gary




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