[thelist] Client doesn't know his audience

Dan Romanchik dan at danromanchik.com
Tue Aug 5 13:24:02 CDT 2003

Make sure you get paid upfront. Unless the client is very lucky, they're not
going to be around long if they don't know who they're trying to reach.

Dan Romanchik - Web Developer (and former magazine editor)
dan at danromanchik.com, 734-930-6564

----- Original Message -----
From: <john at johnallsopp.co.uk>
To: <thelist at lists.evolt.org>
Sent: Tuesday, August 05, 2003 11:49 AM
Subject: [thelist] Client doesn't know his audience

> Hi people
> What happens when you ask a client about his/her audience for their
> website and they say "I dunno, everybody"?
> So many design issues hinge on knowing the audience (the whole interface
> design, usability, accessibility, type of computer, language, technical
> abilities, all that stuff). If the client blanks you, what then? On a site
> I'm working on at the moment, I've made up my own profiles based (it can
> only be) on a mixture of my own prejudices and experiences .. that can't
> be good. I guess there are marketing libraries that maybe profile
> audiences for particular products. But what do you do in that situation?
> I'm just kinda curious because it's just struck me, many of the interface
> design area texts say "you have to know your audience" and they tell you
> how to profile the audience "you need their age, sex, shoe size", etc. but
> they don't seem to tell you how to get the info you need before you slice
> and dice.
> J
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