[thelist] Client doesn't know his audience

Dan Romanchik dan at danromanchik.com
Tue Aug 5 15:19:00 CDT 2003

> And then there's the other issue. What happens when you decide that your
> audience is 55 year old blue collar males? How do you translate that
> into behavioural expectations for your website. Do we just use our own
> imagination and prejudices? Do we trawl through academic research? Where
> are the resources for this stuff?
> So, even if we can get ourselves a profile and get the client to accept
> the need for us to do that, it's wasted money if we can't then translate
> that into user/design requirements.

At least you'll have a better idea of what to do then none at all. For
example, if the audience is 55 yo blue collar males, you probably don't want
to be using a pink color scheme.

Dan Romanchik - Web Developer
dan at danromanchik.com, 734-930-6564

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