Simon Willison wrote: >> I like the thunder and lightning effect when the whole IE window is >> shaking we can easily implement this. > > This is a gimmick. It looks tacky on a 14 yr old's geocities site, but > on a commercial site it would look down-right unprofessional. People > often forget that their web site is nto the end-destination for most > of their users: people frequently have a number of sites open at once > (to research price differences and competing manufacturers for > example) and as such sites should avoid using any techniques that will > detract from the other pages a user has open. Things like shaking > effects, background music and so on are distracting and can result in > users closing your site window and focusing on your less intrusive > competitors. I have to admit I got to this point and thought "Run away". Who cares if the MD likes a "thunder and lightening effect". The question is will the users? What will it add to their user experience? I'd say the answer was most probably a resounding Ziltch!