[thelist] Web site designs that die of old age

matt s. mspiegler at lightbulbpress.com
Thu Aug 28 08:30:00 CDT 2003

Aredridel wrote:

> Now -updates- should happen as often as possible.  New content makes
> people come back.  New designs drive 'em away, often as not.

It all comes down to audience. If your target market is the 65+ crowd, they're
not gonna care about design, as long as they can get done what they need to when
they come to the site. New design might annoy them, and they wont want to deal
with adapting to a new interface just so they can use the site. On the other
hand, if your target market is the 18-and-under crowd, OLD design will scare them
away, or just bore them away.


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