[thelist] Website ROI

[Boris Mann]

We've been looking for some good articles/sources on the "payback", or 
return-on-investment, for building a small business website. This could 
be from increased business (website as marketing tool) or from direct 
sales (e-commerce enabled site).

We have some numbers that suggest that selling $1000 worth of product 
per month will allow a new e-commerce site to pay for itself in one 
year. So, this would indicate a tipping point: if you/your customer 
believe that an e-commerce site will do that much business in a year, 
it will pay for itself.

Anyone have any good tidbits they'd like to share?

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Boris Mann
http://www.bmannconsulting.com