[thelist] Paypal and usability
Kathy Long
kat at katandmouse.com
Mon Oct 20 13:16:30 CDT 2003
About a year ago we had a discussion about Paypal and usability
problems surrounding it's requirement to log in before purchase.
Supposedly, there are now some 30,000,000 Paypal users, and some other
evidence that states many buyers prefer to pay through Paypal. So
what's the consensus now? I have a client who wants to sell 1 product
online. She does not want to pay for a gateway just yet, but is willing
to get a merchant account as I've encouraged her to do. Am I wrong,
though. Should she avoid those merchant costs and just go through
PayPal, or will the merchant account pay for itself in the long run
because she'll attract more buyers? In other words, will she be losing
or gaining customers if she only offered payment through PayPal? Any
statistics on that?
Kathy
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