[thelist] Article: 20 Tips to Minimize Shopping Cart Abandonment

Kevin Cannon p+evolt at redbrick.dcu.ie
Mon Oct 20 14:19:41 CDT 2003

On Mon, Oct 20, 2003 at 01:33:34PM -0400, Stewart & Company wrote:
> Title:
> 20 Tips to Minimize Shopping Cart Abandonment
> Link:
> http://www.clickz.com/sales/traffic/article.php/2245891
> Excerpt:
> "Industry research shows up to 75 percent of shoppers abandon their
> online shopping carts before completing the checkout process. I'm not
> sure how comfortable I am with that statistic, but shopping cart
> abandonment is a significant problem. Numerous factors influence this
> rate, but I'll address those that move the lever in the right direction
> this week and next."

I always use shoppin carts as a way of adding up potential purchases, or
'bookmarking' items while looking around a site.

I doubt many people abadon a purchase when actually wanting to buy a specific
thing. That's like giving up at a shop because there's a queue.

- Kevin

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