[thelist] New search engine system: Eurekster

[James Aylard]

Mike wrote:
> Hi all
>
> I think this is worth a look - a new search engine that is based on a
> word-of-mouth system. Basically you can share your search experiences
> with people that you invite to your search network.

    Read eurekster's "personalization" [1] documentation: they track your
browsing patterns, and your search results are skewed based on a minscule
sample of friends or associates. Those friends and associates are all known
to Eurekster, who in turn provide sponsored search results. Sounds like a
marketer's dream. No thanks.

1. http://home.eurekster.com/howitworks.htm

James Aylard