Hi Ken, One recommandation would be to install for your client, as part of the site, a very simple WIKI (Wakka is one simple one in PHP/MySQL) and have the wiki listed in Google. Then as time goes by, your client will populate easily the wiki and create new pages of content (set permissions rights by defaults so that only he can write, or something like that) What you have to add to the Wakka (create) is a small script in the header.php file that count the most used words in the page (excluding a set of "common words") and use that TOP 10-20 keywords to populate dynamically the Meta Tags and the Title tag too. That way each page of the wiki will be optimized (SEO speaking) for the content it holds. That alone will not make a good ranking for the site, you need to push on having external links with others websites on the web. search google for your keywords and then contact the owners of the sites that comes in page 1-2-3 and ask them for a link exchange, or post on their forum with a link to the site if their forum is indexed on google.. Google needs to know that your site is - independantly - linked by others sites, and preferably for you highly ranked sites. Cheers, Damien PS: if you've missed the SEO threads last month, don't forget that on evolt.org you can access the ARCHIVES of the mailing list.