What type of information are you going to be putting into emails? Basically you want to keep everything short and sweet, download times as quick as possible, quick call to actions and as colorful and original as possible. These are basic HTML browsers that are in most email clients. CSS you will want to embed using the style tag. Pitfalls. New spam laws The way you need to check, double check and triple check subscribes. If you are using an outbound email vendor to send your emails you will need to check if they have been black listed, even the big boys and reputable email vendors appear on blacklists, there is no 100%. We enjoy a pretty good email program, we get higher then average click thru and open. That maybe partially due to our customer, but also has to do with our presentation and product. Customer also remember who you are, and if you are coping others they will think they have seen it before and not waste their precious time reading your email, also if you bored them once, twice or three times they are likely to start thinking about unsubscribing. And get yourself a good designer who has done HTML email before. Hope this helps dan -----Original Message----- From: thelist-bounces at lists.evolt.org [mailto:thelist-bounces at lists.evolt.org] On Behalf Of live4bacon at optonline.net Sent: Tuesday, March 16, 2004 12:51 PM To: thelist at lists.evolt.org Subject: [thelist] HTML E-mails Greetings! I have been charged with creating some html driven e-mail for my employer and I was curious as to whether or not you all could point me to some good resources listing pitfalls, good practices, things to aviod, etc. regarding this matter. Apparently my google skills have escaped me this morning as I have not been able to pull very relevant information. Thanks for your time, Johnny Poston -- * * Please support the community that supports you. * * http://evolt.org/help_support_evolt/ For unsubscribe and other options, including the Tip Harvester and archives of thelist go to: http://lists.evolt.org Workers of the Web, evolt !