[thelist] SEO tips

Maximillian Schwanekamp anaxamaxan at neptunewebworks.com
Tue Mar 16 18:59:40 CST 2004

>>Create ... a small script in the header.php file that count the most used
>>words in the page (excluding a set of "common words") and use that TOP
>>10-20 keywords to populate dynamically the Meta Tags and the Title tag
>> too.

>but but but .. isn't the idea to work out your keywords first based on
>how often they're put into search engines versus how many pages serve
>them, and then write pages to optimally include your chosen keywords?

Yeah, nk!  I believe none, or nearly none, of the major search engines use
the keywords anyway.  Google, Teoma, and their ilk look at content, link
popularity, and link quality (esp Teoma on that).  So, using "keywords"
nowdays means identifying the focused keywords for your market/subject
niche, and use use them well within your page content.  I've heard that
overuse of meta keywords can actually *hurt* your SE ranking.

One possibly useful tactic is to use links that both reflect the content
they're linking to, and which do not appear to be dynamic scripts.  That is,
instead of example.com/myscript.php?topid=widgets&ssid=43534 you might have
example.com/blue_widgets_reduce_carb_absorption/ or something like that.
That way, the spider sees each dynamic page as a separate file, and the
links describe the content they're pointing at.

Check out http://www.seochat.com (notice their link URLs...)

Maximillian Von Schwanekamp

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