[thelist] Flash in Search engine and Standards friendly way

[italPASTA]

http://www.alistapart.com/articles/flashsatay/

-- 
Regards,
 italPASTA

Tuesday, May 11, 2004, 7:55:08 PM, you wrote:

> Hello,

> I came across interesting article [1] on how to embed plugins in HTML,
> and it brought some ideas.

> Usually SWFs are embeded first with <object>, and within that with 
> <embed>. The <object> contains obtainment mechanism for ActiveX control,
> and the <embed> gives the pluginspage for Netscape.

> The standards friendly way would be to use only <object>, but then it's
> not possible to provide a cross-browser obtainment mechanisms. But I
> think this is actually a good thing: this way people who haven't 
> installed flash, are not forced or even prompted to install it now. 
> Instead they see the alternative content within the object element, as
> will search engines too.

> So a good way to embed flash would be using <object>, not giving 
> codebase attribute, but giving good alternative content in it.

> <object type="application/x-shockwave-flash" data="flash.swf">
>     <h1>good content</h1>
>     <a href="google_food.html">more good content</a>
>     <img src="picture_of_flash_swf.png">
> </object>

> And if menu needs to be done in flash, provide text only menu (with nice
> css of course) as alternative content.

> Thoughts?


> .kasimir


> [1] http://devedge.netscape.com/viewsource/2002/markup-and-plugins/