[thelist] RE: Does web design have a future in'highwage'countries? (wasQuestion])
Mattias Hising
hising at home.se
Sat Jul 24 03:31:12 CDT 2004
I have been reading this conversation and two things really strikes me:
1. What is a *web-professional* and how do I measure the
*professionality* from the designers/software developers/software
architects and information architects? As I see it a client can only
measure it by return of investment (R.O.I). And of course, if a client
invests $49.95 and makes a tremendous ROI, lets say 1000%, they will
have $499.5 - $49.95 to use for future investments, thats ok for buying
a new coffe machine or something, but not for
long-time-business-building investments. If on the other hand a company
invests $100 000 on a smaller project with
professional-web-professional (i.e web-professionals who can generate
R.O.I) and gets an R.O.I of lets say 5% , they will have $105 000 -
$100 000 = $5000. And I will, believe it or not, go for the guys who
are professional and can make ROI, I do not think companies with 1000+
employees would go to the coffe-machine-guys for a websolution (But if
they do, see point 2)
2. If you are a *professional* do you just make websites? A
*professional* web software developer/architect/designer /information
architect can of course sell in stuff like Content
Management/Clickstream Applications/Device Adaptation
Frameworks/Platforms for Charging and all people in a *professional*
group will have full knowledge of these products and the benefits of
using them in their respective area. So, if professional-agency
lemon-digital-fancy-business-card says they can build a stupid
html/flash page for pr-purpose with no extra for making it easier for me
as a client to update/control R.O.I/target multiple environments/charge,
and on the other side somenone can sell me a Do-It-Yourself package of
HTML/Flash Templates of course I go for the templates.
Conclusions:
- If we are web-professionals we can show our custormers that we can
make ROI that are as good as any other businesses making ROI for clients.
- If we are web-professionals we have a greater knowledge about
subsystems that makes clients want to invest in order to make more money
- If we are web-professionals we will focus on the problems the clients
have, and not on making fancy cool PHP-code that is state of the art but
for no use.
So please be careful with the word *web-professional*
/Mattias
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