[thelist] Gender gap [WAS: marketing]
Chris Kavanagh
chris at logorocks.com
Tue Oct 19 15:17:51 CDT 2004
> so what are the needs of women & men re: website presentation?
If I may paraphrase Norman Rockwell: put a baby in your website.
Chicks dig babies.
If that doesn't work, try putting a bandage on the baby.
Seriously: Ogilvy carried out a big study of this back in the 90s. I
couldn't find the white paper online, but here's a starting point for
you (an article about the study):
http://www.aef.com/06/news/data/2003/2254 .
This is a topic that's gathering some steam in advertising/marketing
circles - basically because lots of gender-targeted marketing is really
clunky - I think more women coming into the industry will help.
Kind regards,
CK.
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