[thelist] RE: checked vs. unchecked boxes
ANDREA STREIGHT
astreight at msn.com
Tue Oct 19 17:47:59 CDT 2004
"Pre-selection" of boxes, boxes that are already checked prior to any user
selection, is an abomination.
Forcing options on a user violates the fundamental concept of the Web: user
empowerment and freedom to interact or not interact, power to choose, to
select on one's own initiative.
I personally am aware of no situation where "pre-selection" is ever
permissible, from the standpoints of ethics, usability, and credibility.
Thus, my advice is to do away with "pre-selection", "pre-determination",
"predestination" in anything.
I dislike it when I fill out a registration form, and choice boxes are
already checked. Are they hoping I won't care, and in a big hurry, just rush
through the form, and forget to "un-select" those pre-selections I do not
want? Some are being deceptive in this little con job.
I had a newsletter subscription form with "HTML version" pre-checked. I
clicked on "Text Version", submitted the form, then the verification message
informed me I had subscribed to both versions. Stupid, impatient, in a big
thunderous hurry me, I should have "un-selected" the HTML Version, not just
selected the Text Version. See what I mean?
Users, in every web situation I know of, resent having browser Back buttons
disabled by a site, encountering "pre-selected" options they don't want and
didn't select, being forced to spend one half hour interacting with ads,
denying or accepting offers, to get a $50 Appleby's restaurant gift card.
Take control and choices away from users, and you got yourself an old
fashioned, push-things-at-the-customer marketing disaster.
Steven Streight
STREIGHT SITE SYSTEMS
Web Usability Analysis
Web Content Writing
Online & Direct Marketing
vaspersthegrate at yahoo.com
www.VaspersTheGrate.blogspot.com *Web Usability*
www.StreightSite.blogspot.com *Mentally Correct Marketing*
www.ArtTestExplosion.blogspot.com
*Experimental Computer Art*
www.stcsig.org/usability/newsletter/0408-user-observation.html
*latest published online article*
More information about the thelist
mailing list