[thelist] RE: checked vs. unchecked boxes
Sarah Sweeney
mr.sanders at designshift.com
Thu Oct 21 09:04:43 CDT 2004
>>Question: how do you determine that 99.9% of people want a receipt?
>>Was
>>it simply a matter of having a pre-checked checkbox which most
>>people
>>left checked "by simple oversight"?
>
> Oh come on, surely this isn't that difficult a concept to grasp. It's
> called /data/. Through your user tracking (whether it be order data,
> site usage, or something else --you DO have user tracking, right?)
> You see that 99% of your users did indeed check that checkbox, which
> you initially left un-preselected for them. So you do them a favor,
> give them a warm fuzzy, help their day out, make their
> clicking-everything-in-sight experience a little smoother. You check
> the box for them. If doing this really keeps you awake at night,
> maybe it's time to go do something else.
>
> You don't design for the 1%. I'm sorry, you just don't.
You just made my point for me. If 99.9% of users /actively/ checked the
box, and that's how you know most of them want it checked, then why are
you (or should I say Joshua Olson, who made this argument) worried about
people not checking it "by simple oversight"? Maybe the vast majority of
people do want a receipt (to continue with this example), but if the
0.01% of people who /don't/ want it end up getting it because you
presumed to check the box for them, they are probably going to be pretty
darn ticked about it. I'd rather ask 99.9% of users to check a box that
face the annoyance/anger of the 0.01% of users who had the box checked
for them.
--
Sarah Sweeney :: Web Developer & Programmer
VOTE! :: http://www.declareyourself.com/
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