how to talk DOWN to the client? Are you serious? I never do that. I just suggest ways to get to their goal. If it turns out that a website is unfeasible for them for some reasons like * cant afford the complete system ( whats the point of having a 5 pager if you have a catalogue? ) * they are a corner shop * they cant operate email ( - if they have a fax machine they can always use .int eg http://www.tpc.int/) * dont know how to use a computer, open programs, input / format / edt, save documents * cant afford to pay some to do it for them I would politely inform them of this and tell them that to go ahead would be a bad idea and charge them as a result. whether I would see any money having consulted for them is another matter. I have a client who is so conversant with all technology except for computers so it would never even enter my mind to treat him like a someone worth of talking down to. so you treat your clients like children? they must like it or something. what are you getting at?