The user doesn't have to think when they arrive at the blog/site. You might want to check out Steve Krug's ( author of "Don't Make Me Think" ) site: http://www.sensible.com/ http://www.sensible.com/buythebook.html --> for Steve's sake Other good info: http://www.uie.com/articles/users_decide_first/ and http://www.uie.com/ On Jan 27, 2005, at 3:31 PM, Steven Streight wrote: > ...What do you think is the One Common Key Ingredient > that makes a web or blog site successful? > > MY tentative answer to my client is: it meets needs of > audience. > ...