[thelist] RE: Transition from Print to Web

Steven Streight vaspersthegrate at yahoo.com
Wed Feb 23 08:52:02 CST 2005

Come up with concepts for web sites? A creative
director? Who has merely a little experience in web
related work?

I, gosh, I don't know what to say exactly. This sounds
like a company that may need to re-think its whole
interent marketing strategy.

I would expect the marketing department, or even sales
department, to come up with web site concepts, before
I'd expect a creative director with little web
experience to do it.

Don't mean to sound cynical or bitter, but if you are
not highly experienced in a medium and its special
requirements and audience behavior, you should not be
coming up with concepts for the medium. It's not,
IMHO, a creative decision, it's more a marketing or
sales decision, working closely with web design, web
usability, and market research.

The question remains: what do users need, and how can
we meet those needs via a web or a blog or a wiki, etc.?

Steven Streight
Web Usability Analyst & Content Writer
Digital Media Artist
Virtual Instrument Music Composer

EMAIL: vaspersthegrate at yahoo.com

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