[thelist] RE: Transition from Print to Web
Steven Streight
vaspersthegrate at yahoo.com
Wed Feb 23 08:52:02 CST 2005
Come up with concepts for web sites? A creative
director? Who has merely a little experience in web
related work?
I, gosh, I don't know what to say exactly. This sounds
like a company that may need to re-think its whole
interent marketing strategy.
I would expect the marketing department, or even sales
department, to come up with web site concepts, before
I'd expect a creative director with little web
experience to do it.
Don't mean to sound cynical or bitter, but if you are
not highly experienced in a medium and its special
requirements and audience behavior, you should not be
coming up with concepts for the medium. It's not,
IMHO, a creative decision, it's more a marketing or
sales decision, working closely with web design, web
usability, and market research.
The question remains: what do users need, and how can
we meet those needs via a web or a blog or a wiki, etc.?
=====
Steven Streight
Web Usability Analyst & Content Writer
Blogologist
Digital Media Artist
Virtual Instrument Music Composer
http://www.vaspersthegrate.blogspot.com
http://www.streightsite.blogspot.com
http://www.arttestexplosion.blogspot.com
EMAIL: vaspersthegrate at yahoo.com
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