[thelist] Seriously cool advertising technique

[Stephen Rider]

On Mar 4, 2005, at 3:03 PM, M. Seyon wrote:

> Message from Chris Johnston (3/4/2005 02:33 PM)
> The novelty factor may be great, but really, unless there is some sort 
> of motivation, who is going to go out of their way to look at the ad?
...
> Of course if the ad campaign were tailored to the technology - "peel 
> back for a chance to win a discount on that new computer you're 
> looking at" - that'd be a different story.

I think the best way to use this would be to make it just a bit bigger 
and give the viewer a glimpse of something... intriguing.  Perk their 
interest just enough to make them peel back that corner and take a 
peek.  I also agree that tailoring it to what the viewer is looking at 
already would be a great idea.

As is, I agree that it's so unobtrusive that most people will never see 
the ad, but with a little tweaking it could be a truly excellent way to 
advertise.

Steve