[thelist] HTML email statistics

[Christian Heilmann]

Burhan Khalid wrote:

> VOLKAN ÖZÇELİK wrote:
>
>> Chris,
>>
>> personally, whenver I see an ad from an unsigned list I immediately
>> mark it as spam without bothering even reading it.
>
>
> +1 on this one.
>
> When I used Outlook, I had it not display HTML messages, and 
> Thunderbird does a good job of automatically marking HTML messages as 
> junk.
>
> Now its almost a reflex action. I just hit delete, then that time 
> (maybe once every two months) when I have a few hours to kill, I go 
> through my trash folder and empty it.
>
>> I don't think it's an effective aproach of e-mail marketing. I have
>> seen a book on e-mail marketing which addresses the do's and don'ts. I
>> don't know the exact name of it to quote however.
>
>
> Spammers have given legitimate email marketing campaigns a bad name.  
> I would suggest that your company look for some other means of 
> generating buzz. Just my $0.02
>
Well, I am totally on your side, we all are, but marketing people only 
believe in figures. So unless you do know about a statistic or a 
research document to back your likes up, you evangelise without much 
output.