[thelist] OT: Explanation on website advertising?

Todd Richards todd at promisingsites.com
Sun Jun 26 06:11:03 CDT 2005

I have a site that I am getting ready to launch, and expect there to be
interest in banner advertising.  However, I'm a little confused on how
people are charging for this.  I see everything from "views" to "clicks",
and the rates definitely vary.  What is the standard, and what is the best
way to go about tracking this?

I appreciate any input or experience you might be able to offer.


Todd Richards
Omaha, NE USA

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