[thelist] Article: how Whirlpool's new persona-based site raised customer loyalty by 68%

[Chris Kavanagh]

<tip type="Persona based design" author="www.marketingsherpa.com>

There's a decent article on the merits and results of effective  
persona-based web design, with quite a lot of "how to" information on  
the design process, here:

http://www.marketingsherpa.com/sample.cfm?contentID=3074

</tip>