[thelist] SEO for small customer base

john at johnallsopp.co.uk john at johnallsopp.co.uk
Tue Nov 29 16:15:23 CST 2005

> Chris Price said: I have a customer who sources and supplies parts
to the rail industry
> both light and heavy - specifically overhead lines - worldwide.
> Has anyone experience in promoting to a niche market that's not
> consumer oriented?

Because the parts are specialised, I'd have thought you'd do OK so
long as you have a page per product, so probably database driven with
the product name in the address or as a GET parameter, assuming the
product name is what the customers search for.

On the other hand, how many buyers are there in the rail industry? It
may be a case for traditional marketing .. the buyers and specifiers
are finite and you can deal with them all directly, in which case the
most important thing is when they want you they can find you as a
company, so perhaps that's the most important thing.

Just a few thoughts off the top of my head, since no-one else seems to
have answered. Although they're not random, I ran a business to
business marketing consultancy for fifteen years before doing what I
do now.


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