[thelist] SEO for small customer base

Anthony Ettinger aettinger at sdsualumni.org
Tue Nov 29 20:26:19 CST 2005


On 11/29/05, john at johnallsopp.co.uk <john at johnallsopp.co.uk> wrote:
> > Chris Price said: I have a customer who sources and supplies parts
> to the rail industry
> > both light and heavy - specifically overhead lines - worldwide.
> >
> > Has anyone experience in promoting to a niche market that's not
> > consumer oriented?
> Because the parts are specialised, I'd have thought you'd do OK so
> long as you have a page per product, so probably database driven with
> the product name in the address or as a GET parameter, assuming the
> product name is what the customers search for.
> On the other hand, how many buyers are there in the rail industry? It
> may be a case for traditional marketing .. the buyers and specifiers
> are finite and you can deal with them all directly, in which case the
> most important thing is when they want you they can find you as a
> company, so perhaps that's the most important thing.
> Just a few thoughts off the top of my head, since no-one else seems to
> have answered. Although they're not random, I ran a business to
> business marketing consultancy for fifteen years before doing what I
> do now.
> J
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Anthony Ettinger
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