[thelist] REO for small Local customer base

Alex Beston alex at deltatraffic.co.uk
Thu Dec 1 08:41:08 CST 2005

Jono wrote:

>On 11/30/05 11:04 AM, "Ken Moore" <psm2713 at hotmail.com> wrote:
>>is SEO any good for small local customer bases such as for Real Estate,
>>insurance and doctors offices?
>>First, do people really go to the internet to find a local insurance agent?
>>Second, would they be able to find one local agent out of 100,000's listed
>>in directories and with their own sites?
>1. & 2.  Yes.  If it is a local company, I'd say to optimize the site for
>local searches.  For example, there's little to no chance that I could
>optimize my personal Web site to make it into the top 10 in Google, Yahoo,
>MSN, etc.; but it is very likely and - currently the case - that I can make
>it into the top 5 (even a few #1) in the big three search engines for local
>For example, if the real estate agent in based in Nashville, TN, then
>optimize your site (correctly) and have the best content out of the
>Nashville competition, and you will be in good shape for when people search
>for "Nashville, TN Real Estate agents"
>Local companies/businesses, especially Real Estate agents, are mostly
>interested in local business as a number 1 priority, and then nationwide
>secondly.  Real Estate agents, often times, only have a license to proactive
>in their native sate.
>Last, and most importantly, if you build a Web site using standards-based
>techniques, you've already done half of the SEO already.



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