[snip] Have you tried to read your FAQ? Like, you know, actually *read* it, from the beginning to the end? As if you were interested in he answers to all the questions? I did. And I can assure you that it's an exercise in frustration. I actually found myself interested in the service (imagine that)! I was curious about the actual content of the site, the product. Who woudn't be? An unmetered cell phone service? That's huge! I'd give up my downloadable ring-tones, wireless so-called-web, full-motion video-capture device, James Bond spy camera, portable IM client AND even the wallpaper AND the integrated high-fidelity stereo MP3 player for a cell phone that I wasn't afraid to use to, you know: call people and talk them on, because it didn't nickel and dime me all month long and then terrorize me at the end of it with that 14 page itemized call detail report that attempts to justify the astronomical amount due at the end by painstakingly tallying up all the nickels and dimes my entire family wasted using their damned wireless webs and texting one another, emailing videos and phone-cam snapshots and... something else-- what was it? Oh yeah: talking to people all the time. Even, heaven forbid, during the day on weekdays, and to all those unwashed masses of people who use other "networks" who for some reason it costs more to talk to. So yes, my ears perked up and I started trying to "read up" on this revolutionary service whose time has come. I'm reaching for my wallet as I scroll eagerly over those juicy FAQ questions. "What is unlimited wireless calling?" Inquiring minds do indeed want to know! "Will you always have unlimited calling plans?" You damned well better! "Can I talk all I want all over town?" All you can eat? Am I in heaven? I found myself "reading up" on it all right, and down! And up and down again@ And up some more -- wait back down again... and so on in such an agonizingly painful user experience that I forgot how interested I was in a cell phone with an unlimited calling plan! All I wanted to get out of that FAQ, off this site and go anywhere else. It was that bad. Okay, I may be an extreme case, but it sucked. I was a lost sale. It took me a minute to realize what exactly was wrong. It looked like a FAQ. If it walks like a FAQ and talks like a FAQ... what's so FAQ'ed up about it? Then it hit me: the questions aren't repeated anywhere below the index, you know, in between the answers. So if you want to just read through it sequentially, gradually scrolling down the page as you go, calmly, quietly with one hand as the other retrieves your wallet from your pocket to retrieve your credit card... well, that is imfortunately unpossible. And the answers make no sense without the questions now, do they? So I am forced, after reading an answer that makes me cry out for more (YES! call as much as you want, any time of day, anywhere, and any day of the week!) to go up to the top of the page, (find, and) click the next question, just to be auto-scrolled down to the next answer that was right there (NO! cumbersome billing statement, call details or large numbers of small charges). I'm penalized for actually caring enough about the content to want to read it all. I guess it's a common mistake among FAQ-generators to assume that readers would *never* actually want to read all the content, or at least not in the order it was written. I guess that's what leads them to setup FAQ's like this one, that appears to be designed to cater to the attention-span-challenged, or those who'd must either scan through all the questions quickly, and/or navigate them in some random-access order that they must control. But do you think that most potential customers of this service will really just want to zero in on the one answer they need like a laser-guided cruise missile, efficiently by-passing any other information that stands in their way? Were all these "answers" written so that the questioners could cherry-pick just the one or two questions they actually have. Were they written to be dashed around the page madly while the user clicks links (and alternately, their back buttons, given that there are not even "back up to the top" links ...not that those are any better....) to alternate between reading certain questions at the top of the page and their distant disconnected answers at the bottom? If so then the FAQ page is perfect! Don't touch a thing. But I suspect that, like most FAQ's on commercial sites, this one isn't *really* a compilation of questions that have been asked frequently, and their answers. It's product marketing information that is hand-crafted and thinly disguised as the questions that they, the sales folks want you to ask so that they can give the answers they want you to hear. Which is fine, marketing being a necessary evil. But as such, I think your client might prefer that a potential customer be able to you know, just all the questions and all the answers too, without all the mad clicking, in-page anchor links, whizzy page scrolling and what not. Sorry for the diatribe -- this page irritated two of my (festering wounds) pet peeves: the gratuitous use of largely useless in-page anchor links, and FAQ pages consisting of carefully chosen "answers" to questions that they only *wished* they were more frequently asked. [/snip] BRAVO! *insert standing ovation here* I argued against an FAQ from the start. It sucks in a major way. It contains no real useful information or glosses over it. Information that could be better used somewhere else. Can I use your diatribe to back-up my point? This is the most well written arguments for not using an FAQ that I have ever seen. What really sucks? I had the questions and answers together ...they thought it was unusable like that. ???