[thelist] my #1 ecommerce sales tip

Steven Streight steven.streight at gmail.com
Tue Nov 28 11:27:41 CST 2006

A harsh critique of my marketing concept. An idea I got from the book
Corporate Internet Planning Guide by Richard Gaskoyne (Van Nostrand
Reinhold), p.2. They mention a phone call, but I added the email, VoIP, fax,
and postal letter.

Is this overkill? Intrusive? Depends on how desperately the prospect needs
your services? Depends on type of product, consumer vs. B2B?

On 11/28/06, Christian Heilmann <codepo8 at gmail.com> wrote:
> > You mean no web developers on this Evolt list work on ecommerce apps?
> You
> > must be joking, sir!
> If you dare to ask me for a phone number to sign up for a product and
> then call me immediately you lost all credibility in my eyes, as you
> didn't quite get that the idea of ecommerce:
> - I get something cheaper than in the highstreet
> - I get something I cannot get in the highstreet
> - I don't have to be known to you personally to buy it (great example
> for a clever niche ecommerce shop:http://www.blushingbuyer.co.uk/)
> - I don't have to listen to your sales blabla and only buy what I want
> - not what might compliment it
> Where you should be very receptive and happy to talk to me is
> - when there is a problem
> - when I can save even more
> And if you _really_ think that people implementing ecommerce sites
> (and that is not a cafepress shop) are the ones that have to deal with
> customer care then you are the joking one.
> --
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Steven Streight aka Vaspers the Grate
Web Usability. Universal Content Utopia. Share Economy. Destroying the MSM

Vaspers the Grate

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