[thelist] my #1 ecommerce sales tip

Steven Streight steven.streight at gmail.com
Tue Nov 28 19:58:32 CST 2006

Yeah, when I started getting clobbered, I rushed to clarify that this was an
idea I read on page 2 of a book published in 1997. Did I mention I bought
the book, Corporate Internet Planning Guide, in a thrift store?

A lot of things have happened since the author wrote that book. Consumers
change. Marketing strategies change. What may have been helpful in the past
may have been abused by overuse, and etc.

Well, it was fun and I learned a lot from my esteemed colleagues.

Thanks for taking the time to inspect this approach. It needs tweaking, but
I think there is a sound principle behind the intent to interact with and
acknowledge the customer at his or her first commitment to the site by

On 11/28/06, Christian Heilmann <codepo8 at gmail.com> wrote:
> > Well I put an idea out there to see what others think.
> Well actually:
> quote
> A harsh critique of my marketing concept. An idea I got from the book
> Corporate Internet Planning Guide by Richard Gaskoyne (Van Nostrand
> Reinhold), p.2. They mention a phone call, but I added the email, VoIP,
> fax,
> and postal letter.
> unquote
> You didn't. You just augmented an idea someone else published :-)
> As others said, it depends on the product, and if you really do sell
> £50k boats, you won't do that via a web site anyways.
> --
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Steven Streight aka Vaspers the Grate
Web Usability. Universal Content Utopia. Share Economy. Destroying the MSM

Vaspers the Grate

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