[thelist] my #1 ecommerce sales tip

ben morrison morrison.ben at gmail.com
Wed Nov 29 05:05:57 CST 2006

On 11/29/06, Steven Streight <steven.streight at gmail.com> wrote:
> Yeah, when I started getting clobbered, I rushed to clarify that this was an
> idea I read on page 2 of a book published in 1997. Did I mention I bought
> the book, Corporate Internet Planning Guide, in a thrift store?
> A lot of things have happened since the author wrote that book. Consumers
> change. Marketing strategies change. What may have been helpful in the past
> may have been abused by overuse, and etc.
> Well, it was fun and I learned a lot from my esteemed colleagues.
> Thanks for taking the time to inspect this approach. It needs tweaking, but
> I think there is a sound principle behind the intent to interact with and
> acknowledge the customer at his or her first commitment to the site by
> registration.

Isn't that what most sites already do after signing up.

1. register to buy product (quite annoying in itself).
2. receive an email thanking you for registering.


Ben Morrison

More information about the thelist mailing list