[thelist] Web Page Statistics
Luther, Ron
Ron.Luther at hp.com
Tue Jan 23 10:42:48 CST 2007
Adam Audette responded to:
>>But who visited what page, this is micro-marketing but for what
>>purpose? Interesting, and I'm eager to hear the exact reason for
>>this. Is this tracking common on paid site stat services?
With:
>It would be worthwhile to know what searches brought them to
>the page, from what country or region/city, and what browser
>they used. ... One use of this kind of data is for geotargeted
>advertising.
Hi Adam,
I think there is another answer.
I think there is another need for 'individual' statistics
when doing what I guess could be called "path analysis".
It's nice to know that 50% of your visitors saw Page 1
and 65% saw Page 2 ... But it can be a lot more interesting
to know that 35% of your visitors followed path "Page 1 ->
Page 5 -> Page 17" while 62% of your visitors followed path
"Page 1 -> Page 8 -> Page 32". [1]
So it might not be micro-demographic-targeting. It might
just be a need to maintain state in order to do path
analysis of the site. Now the paths themselves may
correlate with different demographics ... Etc.
HTH,
RonL.
[1] Referrer information can give you a fair amount of
that; But I don't think it does a good job covering
recursive paths like "Page 1 -> Page 5 -> Page 1 ->
Page 7 -> Page 5 -> Page 39". To properly capture
that kind of path I think you really need to roll
your own state, log, and analysis app.
More information about the thelist
mailing list