> My question sounded purely rhetorical, but I didn't mean it > that way -- > It's a real question. If HTML email is such a bad idea, is not > effective, etc., then why do so many big players continue to use it? they use it because it works. it's not like the spammers who are stealing CPU cycles from drone machines, these companies paid someone to create the marketing campaign, and unless they're morons, they're tracking the ROI and using what works. pictures sell a whole lot better than words. I, probably part of a minority, prefer words primarily, to activate the reasoning centers of my brain before making a purchase decision. pretty pictures get in my way. but if I'm selling to normal people, I'm throwin' in pictures, shiny ones, with bright colors like blue stars, yellow moons, and green clover. wait; that was breakfast.