[thelist] Email: Newsletter Programs

[Steven Streight]

Also, don't try to make the email newsletter a web page or a print vehicle
(magazine, etc.) Think value, quickly conveyed. Don't worry about graphics,
just a logo will do. Focus on the text, readable, scan and skim format,
bullets, lists, not dense paragraphs. I'll ask my boss for more tips later
today.

On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
>
> My company does email permission double opt-in marketing for clients, so I
> share our experience now.  We've learned that the newsletter must be (1) not
> too frequent (2) full of practical tips and links to great relevant sources
> (3) focused on what customers want, and NOT exclusively on what you want (
> i.e., sales, seminar registrations) (4) unsubscribe rates are high for
> boring, PR type newsletters.
>
> On 2/6/07, Tris < beertastic at gmail.com> wrote:
> >
> > 12all RULES!!!
> > That's y technical opinion... :p
> >
> > On 06/02/07, Julian Rickards <julian.rickards at gmail.com> wrote:
> > > I had a recent question like this. The recommendations were 12all (
> > > http://www.activecampaign.com/12all/) and the following below.
> > >
> > > [1] http://www.campaignmonitor.com/
> > > [2] http://www.mailbuild.com/
> > > [3] http://www.freshview.com/
> > >
> > > On 06/02/07, j s <jslist at sbcglobal.net> wrote:
> > > >
> > > > A department at work would like to get a program to help them
> > generate
> > > > nice professional looking newsletters and help them manage the email
> > > > list.  Any suggestions?  I'm not sure they are too graphically
> > gifted.
> > > >
> > > > Thanks
> > > > Jess
> > > > --
> > > >
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> > >
> > >
> > > --
> > > Website: http://jrickards.ca
> > > Blog: http://pen-and-ink.ca
> > > E-mail: julian dot rickards at gmail dot com
> > > --
> > >
> > > * * Please support the community that supports you.  * *
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> > >
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> >
> >
> > --
> > When a person can no longer laugh at himself, it is time for others to
> > laugh at him.
> > Thomas Szasz
> > --
> >
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> >
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> > Workers of the Web, evolt !
> >
>
>
>
> --
> Steven Streight aka Vaspers the Grate
> Web Usability. Blog Revolution. Ecommerce.
>
> steven [dot] streight [at] gmail [dot] com
>
> http://www.vaspersthegrate.blogspot.com




-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com