[thelist] Email: Newsletter Programs

[j s]

Thanks for the tips - 

In a corporate setting - does IT or Marketing usually create & generate the newsletters?  In this case a small marketing dept wants to create zippy newsletters without much knowledge on how to do it. So I think they are looking for templates.  The people they are going to send them to are already members of the association.  But I think they wanted to personalize them with a name.

We have Outlook here.  My idea was to create it in Word then copy & paste to outlook. 


----- Forwarded Message ----
From: Steven Streight <steven.streight at gmail.com>
To: "thelist at lists.evolt.org" <thelist at lists.evolt.org>
Sent: Tuesday, February 6, 2007 9:53:29 AM
Subject: Re: [thelist] Email: Newsletter Programs


Also, don't try to make the email newsletter a web page or a print vehicle
(magazine, etc.) Think value, quickly conveyed. Don't worry about graphics,
just a logo will do. Focus on the text, readable, scan and skim format,
bullets, lists, not dense paragraphs. I'll ask my boss for more tips later
today.

On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
>
> My company does email permission double opt-in marketing for clients, so I
> share our experience now.  We've learned that the newsletter must be (1) not
> too frequent (2) full of practical tips and links to great relevant sources
> (3) focused on what customers want, and NOT exclusively on what you want (
> i.e., sales, seminar registrations) (4) unsubscribe rates are high for
> boring, PR type newsletters.
>
> On 2/6/07, Tris < beertastic at gmail.com> wrote:
> >
> > 12all RULES!!!
> > That's y technical opinion... :p
> >
> > On 06/02/07, Julian Rickards <julian.rickards at gmail.com> wrote:
> > > I had a recent question like this. The recommendations were 12all (
> > > http://www.activecampaign.com/12all/) and the following below.
> > >
> > > [1] http://www.campaignmonitor.com/
> > > [2] http://www.mailbuild.com/
> > > [3] http://www.freshview.com/
> > >
> > > On 06/02/07, j s <jslist at sbcglobal.net> wrote:
> > > >
> > > > A department at work would like to get a program to help them
> > generate
> > > > nice professional looking newsletters and help them manage the email
> > > > list.  Any suggestions?  I'm not sure they are too graphically
> > gifted.
> > > >
> > > > Thanks
> > > > Jess
> > > > --
> > > >
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> Steven Streight aka Vaspers the Grate
> Web Usability. Blog Revolution. Ecommerce.
>
> steven [dot] streight [at] gmail [dot] com
>
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-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com
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