[thelist] YouTube and CEO video

Steven Streight steven.streight at gmail.com
Tue Feb 6 10:21:03 CST 2007


It's more ROT  than ROI. ROT = Return on Time. Most large or medium will
have video equipment or a production shop they use. I have some
recommedations on equipment if anyone's interested.

On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
>
> Questions of ROI are increasingly irrelevant in online marketing, at least
> with blogs, wikis, podcasts and video. I use all FREE services, Odeo
> podcast, YouTube vid upload/embed, Socialtext and JotSpot and PB Wiki for
> wikis, Blogger and Blog-City and Opera and WordPress free blogging tools.
>
> On 2/6/07, Joel D Canfield <joel at streamliine.com> wrote:
> >
> > > Since YouTube has good potential for making a video go
> > > "viral",
> >
> > 'potential' being the operative word, methinks; it's an opportunity to
> > take advantage of, requiring a balance of effort vs. return potential
> >
> > > it seems prudent to consider
> >
> > hard to argue with that ;) well, hard for me, at least
> >
> > some things to consider:
> >
> > 1) how much effort and expense is involved? a large corporation might
> > have so many layers of red tape that you'd have to show a guaranteed ROI
> >
> > to ever get sign-off. too small, and the equipment costs ('cause, video
> > without a camera of some kind is tough) can be an issue. [and then,
> > Goldilocks tried the baby bear's chair and it was juuuust right]
> >
> > 2) what's the potential for actual ROI, and are you measuring that in
> > dollars/yen/rubles, or goodwill, exposure, personal satisfaction, what?
> >
> > 3) what's the potential for inappropriate exposure? you're releasing
> > this into the wild, and if you say or show something you change your
> > mind about later, it's probably not revocable
> >
> > a real-life example: a friend (the real estate broker I'm licensed
> > under) is going to create a buyer/seller resource site. he's a great
> > instructor, and he works well in front of a camera. he's going to create
> > little video tips for the site, and chuck 'em onto YouTube. now, he can
> > send prospects, other agents, and folks considering hiring him as a
> > trainer/speaker, to see what he really does and how he does it, and
> > maybe learn a little something about real estate here in NorCal.
> >
> > he already has the equipment, has years of experience saying what he
> > should say, and *not* saying what he shouldn't, and will be satisfied
> > simply to have done something high-tech in an arena where 61% of his
> > competition doesn't even have a website [according to a recent National
> > Association of Realtors study].
> >
> > of course, if it's instrumental in even a single commission on one of
> > these half-million-dollar homes we've got plenty of out here, he's
> > covered his costs, hard and soft, for a long, long time.
> >
> > joel
> > --
> >
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>
>
>
> --
> Steven Streight aka Vaspers the Grate
> Web Usability. Blog Revolution. Ecommerce.
>
> steven [dot] streight [at] gmail [dot] com
>
> http://www.vaspersthegrate.blogspot.com
>



-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com



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