[thelist] YouTube and CEO video

Joel D Canfield joel at streamliine.com
Tue Feb 6 10:25:21 CST 2007

> Questions of ROI are increasingly irrelevant in online 
> marketing, at least
> with blogs, wikis, podcasts and video. I use all FREE services

'investment' doesn't have to mean cash outlay. actual time spent,
opportunity costs, they're still 'investment'

ROI can't be irrelevant; it's a fundamental business issue. in the end,
the goal of a business is to make money. otherwise, it's a public
service, a club, or a hobby.

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