[thelist] Email: Newsletter Programs

[Steven Streight]

Marketing or IT do the newsletter? I say you need both to collaborate on it,
the IT tells you how to technically do it, then the Marketing tells you what
to say, how much to say, how to say it.

Keep it short, infrequent (weekly at most), relevant, focused on one single
message if possible, and one thing you want readers to do after reading it.

Pray tell, now, what are the "pretty pictures" of or for????


-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com