[thelist] YouTube and CEO video

Steven Streight steven.streight at gmail.com
Tue Feb 6 13:41:23 CST 2007

ROI of blogging is very crucial, in the time element. It takes a lot of time
to blog right, including going to other blogs and posting comments, yes,
even if you're a CEO blogger. So yes, time is a huge cost in all things.

But there need not be much time cost either, for remixing or re-using
corpoate video footage. And a $100 webcam is good enough for the folksy down
home CEO video that you will post on the CEO blog and the corporate site.

On 2/6/07, Charles Wiltgen <cwiltgen at yahoo.com> wrote:
> > ROI is increasingly irrelevant, due to NO COST
> incurred,
> > financially. As I state often, it's more ROT, Return
> on
> > TIme, as you rightly point out, Joel.
> FWIW, ROI includes time, since time spent has an
> opportunity cost.
> -- Charles
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Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com


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