[thelist] Email: Newsletter Programs
Steven Streight
steven.streight at gmail.com
Tue Feb 6 14:02:08 CST 2007
Nobody wants an "experience" in their email inbox. They want a quick
question, request, news update, discount coupon, info about sales and
special events.
Pictures, unless showing a product for sale, are worthless distractions.
There. I throwed down.
On 2/6/07, Hassan Schroeder <hassan.schroeder at gmail.com> wrote:
>
> On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
> > I get newsletters on usability, info architecture, marketing, ecommerce,
> > publicity and they all use words only.
>
> <paraphrase>"I mainline my geek-juice! YAHHH!!"</paraphrase> :-)
>
> OK, but back in the consumer-space world, small company or large,
> it's about creating an engaging *experience* for the customer.
>
> Horses for courses, as they say.
>
> --
> Hassan Schroeder ------------------------ hassan.schroeder at gmail.com
> --
>
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--
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.
steven [dot] streight [at] gmail [dot] com
http://www.vaspersthegrate.blogspot.com
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