[thelist] Email: Newsletter Programs

[Steven Streight]

Barnes &Noble does a good job, and is a good example, of using photos in an
email newsletter. They show books  and sale prices. More effective than just
a list of titles. The newsletter looks like a print ad or web page, but
that's okay in this case.

On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
>
> Nobody wants an "experience" in their email inbox. They want a quick
> question, request, news update, discount coupon, info about sales and
> special events.
>
> Pictures, unless showing a product for sale, are worthless distractions.
>
> There. I throwed down.
>
> On 2/6/07, Hassan Schroeder <hassan.schroeder at gmail.com> wrote:
> >
> > On 2/6/07, Steven Streight <steven.streight at gmail.com > wrote:
> > > I get newsletters on usability, info architecture, marketing,
> > ecommerce,
> > > publicity and they all use words only.
> >
> > <paraphrase>"I mainline my geek-juice! YAHHH!!"</paraphrase>  :-)
> >
> > OK, but back in the consumer-space world, small company or large,
> > it's about creating an engaging *experience* for the customer.
> >
> > Horses for courses, as they say.
> >
> > --
> > Hassan Schroeder ------------------------ hassan.schroeder at gmail.com
> > --
> >
> > * * Please support the community that supports you.  * *
> > http://evolt.org/help_support_evolt/
> >
> > For unsubscribe and other options, including the Tip Harvester
> > and archives of thelist go to: http://lists.evolt.org
> > Workers of the Web, evolt !
> >
>
>
>
> --
> Steven Streight aka Vaspers the Grate
> Web Usability. Blog Revolution. Ecommerce.
>
> steven [dot] streight [at] gmail [dot] com
>
> http://www.vaspersthegrate.blogspot.com
>



-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com