[thelist] Email: Newsletter Programs

Steven Streight steven.streight at gmail.com
Tue Feb 6 14:52:02 CST 2007

I have been in direct marketing, advertising and PR for many years and I
agree. Pictures are very important. I love art. I love Art Forum magazine,
and subscribe to the print version of it. Everyone loves photos and art. But
not in an email newsletter.

I keep images TURNED OFF because they usually are distracting.

Do consumers really want a magazine in their email inbox? What are we
delivering via newsletters? Print newsletters are not the same as email
versions. Too much "let's dump the print version into a PDF or an email or a
web page". Wrong wrong wrong.

Print material tends to be casually read. Online content is rarely read. It
is usually scanned, skimmed, raced through in an impatient, multitasking

If you must show the product, like a book or CD, use a picture.

If you are communication advise, tech data, how to tips, information heavy
messages, skip all graphics, except your logo.

On 2/6/07, Joel D Canfield <joel at streamliine.com> wrote:
> > Nobody wants an "experience" in their email inbox.
> nonsense. there. I throwed back.
> > They want a quick
> > question, request, news update, discount coupon, info about sales and
> > special events.
> and I want it pretty, as do many others. not mutually exclusive.
> > Pictures, unless showing a product for sale, are worthless
> > distractions.
> aaagh! not. not. not.
> purchase decisions are emotional, not just rational. if you contend that
> words are equally as emotionally evocative as images, you are wrong.
> take that.
> joel
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Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com


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