[thelist] YouTube and CEO video

Steven Streight steven.streight at gmail.com
Tue Feb 6 17:39:40 CST 2007

You seem to have mis-read me, unless I'm mis-reading you. I am arguing that
the new rich internet applications, social collab media tools, the wikis and
blogs and video, especially the blogs, require loads and loads of time, to
do them right.

Blog post writing is like 3% of what a hardcore, good, effective bloggers
does. Most of the time, and this varies widely, but generally, a blogger or
a videocaster spends time researching, thinking, reading other blogs,
watching other videos, and commenting, ranking, rating, favoriting,
compiling bookmarks and playlists, interacting with other bloggers and
videocasters, etc.

Many CEO blogger/vloggers spent 80% of their time just writing the posts,
but everybody else probably spends way more time interacting with peers.
networking, emailing peers and audience members, hanging out in forums and
discussion lists.

Return On Time could kill a lot of blogs and vlogs. Is it worth the time?
Hopefully, yes. But you need long-range ROI/ROT analysis, not quick results
like flash in the pan anomalies.

Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com


More information about the thelist mailing list